Rotary International Fights to Eradicate Polio
By Msherman, June 21, 2010
What would it take to change the world?
Rotary International, the world’s first service club organization, with more than 1.2 million members in 33,000 clubs around the world, demands that we begin to search for an answer.
Rotary club members are volunteers who work locally, regionally, and internationally to combat hunger, improve health and sanitation, provide education and job training, promote peace, and, most importantly, focus on Rotary’s central campaign to eradicate polio worldwide.
Rotary International volunteers first began providing polio immunization shots as a step in their PolioPlus campaign in 1979. Now, after more than 30 years of hard work and dedication, Rotary and its partners are on the brink of eradicating this resilient disease, but one last surge of aid is needed to put polio down once and for all.
Polio, a crippling and life-threatening infectious disease still plagues children in many countries in Asia, Africa, and the Middle East. Because there is no cure for polio, or the paralysis it causes, the best protection is prevention. Rotary International’s PolioPlus campaign has developed four key strategies for preventing the spread of poliovirus:
- Routine immunization-Infant immunization is essential as primary method through which polio-free countries have protected their children from the threat of imported polio.
- National Immunization Days-For more than 20 years, Rotary International’s PolioPlus program has played a significant role in conducting National Immunization Days (NIDs) and providing funds for the promotion and distribution of millions of vaccines.
- Surveillance-Rotarians work with health worker to find and investigate cases of onset polio. Additionally, the PolioPlus program helps fund containers to preserve the integrity of medical samples during transport to testing laboratories as well as other equipment for the global poliovirus laboratory.
- Targeted mop-up campaigns-Rotarians support local, in-house, “mop-up” campaigns (similar to NID volunteering)
In addition to providing financial and volunteer support through their PolioPlus campaign, Rotary International also works to gain support from other public and private sector campaigns and has teamed up with the World Health Organization, the US Centers for Disease Control and The United Nations Children’s Fund to spearhead The Global Polio Eradication Initiative.
The GPEI has, to date, made significant progress since the launch of its new plan and bivalent oral polio vaccine last year. In India and Nigeria, for example, the sources of all recent poliovirus importations and the disease declined by 95% between 2009 and 2010 alone. In addition to the progress made in India and Nigeria, the GPEI reported that 15 different countries in Africa have completely stopped outbreaks of the disease and have since declared the total eradication “entirely feasible.”
However, The World Health Organization (WHO), while encouraged by the process, states “the job is not yet finished.” The report above, in addition to containing information on the glowing success of the GPEI campaigns in India and Africa, referred to an estimated $665 million funding gap through 2012 and claimed the gap as the “single biggest threat” to the success of the campaign.
But to fill the gap, Bill and Melinda Gates awarded two grants (totaling $355 million) through the Gates Foundation to the campaign in support of its work. In response, Rotary developed it’s $200 Million Challenge, to match the generous Gates grant. To date, Rotarians have raised more than $173.2 million.
Since spearheading the GPEI campaign, Rotary International has illuminated the world with the Gates Foundation’s End Polio Now message, by using the world’s most iconic monuments as a backdrop for massive, light-up campaign messages. The signs were illuminated on the faces of famous landmarks like the Trevi Fountain in Rome, the Lantern Festival Gate in Taiwan, the parliament building in the Hague, as well as the Front of the Bill & Melinda Gates Foundation headquarters in Seattle, Washington. This campaign strategy illuminated millions of people on the significance of the End Polio Now and PolioPlus campaigns, but, in the words of Bill Gates, “Ultimately, the most important monument won’t be the one we illuminate. It will be the one we create.”
And Rotary Internal continues to do just that.
Toward the end of March, Rotary created an interactive application to further heighten global awareness of its polio eradication goals. The organization put together the This Close campaign, an application launched on a new microsite that allows visitors to add their faces and names to the campaign by customizing their own This Close advertisements. Visitors can select a silhouette, add their picture to it, and share it with others over email or social networks. The application, designed in the shape of a book, acts as a gallery full of campaign supporter portraits and includes photographs of world leaders, humanitarians, celebrities, and any others who pledge to add their faces to Rotary’s campaign to eradicate polio. This interactive application is visual proof of the power people have to promote a cause and help one another live in health and happiness. To join millions in this fight against polio, the task is simple. Visit www.thisclose.net and create your pledge to eliminate this crippling disease.
All over the country and world, Rotarians are teaming up to find unique ways to raise money for Rotary’s $200 Million Challenge. On April 12, a club member from Virginia completed a quest to visit 200 different Rotary clubs in 200 days to raise awareness of the Challenge and successfully brought in $8,000 to benefit polio eradication efforts.
Also, in Ontario Canada, four Rotarians embarked on a journey to the peak of Mount Kilimanjaro after collecting $8,500 from clubs in support of the polio eradication campaign.
At the May 24 Rotary International Convention Bill Gates praised the organization for reducing the polio rate by more than 99 percent worldwide since the year of 1988.
“You have helped so many people understand that we are ‘this close.’ I challenge you to make your voices louder,” Gates said. “Your work has brought us so far. I’m so proud to be a partner in the work that Rotary has been doing to eradicate polio.”
Despite Rotary International’s progress in this campaign, there is much work to be done. The biggest obstacles in the path to completely eradicate polio are insufficient political initiative from the remaining affected countries and underfunding. While Rotarians believe the primary source of funding should come from governments in polio-free countries, individual contributions will help ensure that the organization is able to keep fighting the tenacious poliovirus.
To donate to Rotary International’s PolioPlus initiative, visit http://www.rotary.org/en/serviceandfellowship/polio/pages/ridefault.aspx and End Polio Now.
By Msherman, June 21, 2010
By Msherman, June 21, 2010
By Msherman, June 21, 2010
By Msherman, June 21, 2010
By Msherman, June 21, 2010
Mark Spitz, one of the most luminous athletes of all time, is a man who values excellence.
But this summer, with an abundance of new research and safe skincare products on the market, you can do your body a favor and use any one of a variety of ingredients that are both completely natural and excellent guards against the harsh rays of summer sun.










